Center for Disease Control and Prevention Information Architecture Redesign Case Study

Redesigned CDC Website Homepage
Inconsistent navigation on landing pages — Top: Heart Disease Landing Page; Bottom: ADHD Landing Page
  1. These are users who seek the facts. They need real, reliable information they can count on to help them make vital decisions about their health.
  2. Users would be willing to spend extra time digging through the CDC website because they trust its information.

The Process

[Site Audit]

Neil Patel Site Audit — Top Organic Traffic Pages through SERPs
Color Accessibility Test
Current CDC website homepage
Emery and Melanie set the table for card sorting.


Sketch: top half of CDC homepage
Sketch: bottom half of CDC homepage with A-Z Disease Index
Desktop Wireframe
Mobile Wireframe
Wireframe: Content Page




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