So, how often do I ask myself why I need something or what I intend to use it for? Answer…never.

Fresh from walking through the process of building a Value Proposition Canvas based on my experience as a Teaching Fellow, I write to share some newfound perspective:

Insight 1: Based on the customer profile and the value map, the most important role of Canvas is to mitigate the stress of communication and access to course resources. The system will need to play an important non-technical role, providing peace of mind to both teaching staff and students as to the whereabouts of critical information and resources. If this can be accomplished, the gain creator would be the additional time to focus on the quality of the learning experience.

Insight 2: After walking through the Value Map process, it was clear that I fell into a category of consumers who “may not be aware of what other potential problems could be resolved.” As a user, I am clearly not thinking about the “what ifs” yet, I am squarely focused on how this end product can meet my most immediate need, which right now, is communicating to and sharing information with students.

Insight 3: If the end goal is to push the limits of the Canvas system for use by Teaching Fellows, I am probably not going to provide the best insight. As a newer user, I am far more focused on a system that is intuitive and provides ease of access from both the teaching staff and student perspective. I don’t need “bells and whistles” immediately, I will explore those as my comfort level increases. While this does not negate my input as a user, it does amplify the importance of knowing where my user status stands in relation to the value proposition and the customer segment proposed.

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