Meltem EsenIncreasing Conversions Through GamificationApplications and websites have seamlessly integrated gamification into diverse industries, infusing an element of play into traditionally…Jan 15Jan 15
Meltem EsenBehavioral Segmentation: 6 Examples and StrategiesEver observe how some meticulously plan every detail of their summer travels while others thrive on spontaneous adventures? Our behaviors…Jan 15Jan 15
Meltem Esen5 Marketing Trends To Follow in 2024Undeniably, the marketing industry undergoes rapid transformation fueled by cutting-edge technologies and evolving consumer behaviors. This…Jan 15Jan 15
Meltem EsenHow to Master Geofencing: 6 Tips You May LikeIn the contemporary digital landscape, geofencing has evolved from an option to a competitive necessity for businesses striving to excel in…Oct 17, 2023Oct 17, 2023
Meltem EsenDeep Linking 101Deep linking is not just about connecting one webpage to another; it’s about seamlessly bridging the gap between apps, web content, and…Oct 17, 2023Oct 17, 2023
Meltem EsenBlack Friday Marketing Tips & Success StoriesIsn’t it delightful when November rolls around and ushers in the Holiday Season? It’s the time for pumpkin spice lattes, cozy sweater…Sep 27, 2023Sep 27, 2023
Meltem EsenHow to Increase App Push Notification CTRPush notifications play a vital role in applications, as they contribute to increased app engagement, leading to higher conversion rates…Sep 27, 2023Sep 27, 2023
Meltem EsenFeedback Button vs. Feedback Pop-Up: What’s the difference?If you have an idea for your brand or service and want to know if your customers will benefit from it, the only way to find out is to ask…Aug 16, 2023Aug 16, 2023
Meltem EsenEverything You Need to Know About Chat GPTRecently, OpenAI, an artificial intelligence company, released the viral bot Chat GPT. Following its launch, it quickly reached 1 million…Aug 16, 2023Aug 16, 2023
Meltem EsenGeofencing vs. GeotargetingGeofencing and Geotargeting are both forms of Location-Based Marketing, but there are significant differences between the two targeting…Aug 16, 2023Aug 16, 2023