Video and Social Media.
Videos have long been used for marketing and they have always been one of the best ways to create awareness about a product or a service. Having your customers actually see and hear what they are getting for their money is not just a smart idea, it also leaves no place for doubts regarding products. A Forbes study found that a video tutorial increases the understanding of the product among customers by 74 percent. Every day, over a 100 million unique users watch videos online. A lot of them may be funny cat videos, sure, but a good percentage of the videos are product or service related. Note that unlike TV advertisements, people actually search for and watch the videos online because they want to and not because they are forced to watch them.
Rise of social media
Social media is a relatively new concept that has stemmed out of the internet age. The simplest way to define or explain the concept of social media is that it is a way to interact, share, and receive information online. Social media platforms like Facebook, Twitter, Google+, Linkedin, and Instagram have millions, if not billions of users. Along the way, social media has also led to vast amount of information getting freely shared and curated by the users themselves. Other sites too act as tools to make sharing and creating information simpler. Sites like Reddit, Digg, and many others serve mainly to bring in related information together through tagging and with searchable key words.
From bringing people together and finding lost friends, to connecting businesses and customers so that they can interact with each other, social media has found an indomitable place in every business and person’s life. It is safe to say that almost every internet user has a social media presence, so if you run a business, it should have, by now built a good base. It is now time to strengthen that presence with videos.
Bringing videos to social media
Facebook is by far the largest social media platform on the internet, followed by Twitter, and Google+. All of these outlets have options to share videos. YouTube, on the other hand is the largest collection of videos and has the highest number of users, as far as video sharing is concerned. YouTube is also the second most used search engine on the internet. Here are a few pointers on how you can use videos effectively on any social media platform.
The length of the video is important and is the main factor that decides whether or not your video will get shared. There is no set rule on how long your video must be, so find an optimum length that works for you. Do not cram too much information into the clip and make it tedious to watch. If you do need a long video, break it down to two videos. Make it fast, say only what is absolutely needed and provide links that bring the viewers back to your site or link them to your other videos. Brevity is the key.
Show how it is done
When was the last time you read an instruction manual? People just rush to begin using products, so when they have trouble with a feature or do not know how to access it, they just turn to YouTube. If you make a set of official videos on how to use the product, with a technician actually holding it and explaining every part of it, you are sure to attract and retain your customers. When a customer buys your product, encourage them to follow your business on Twitter or Facebook to keep themselves updated and post links to every new video you upload.
An explainer video, New York can be a good way to show off the additional features of the product. Every product, including the one you are selling is meant to make a certain task easier, so when you make a video, also explain how to improve on the skills required. Your video can also have a before and after time lapse clip that shows your viewers the easiest, fastest, and best ways to use your product. End every video with a call to action, it can be to spread the word, get people to see it or to ‘like’ the video and subscribe for more. If the viewers like it, they will share.
It is possible to be subtle about a new product with your videos. You do not have to make it a full on marketing video, which will come later, but you can drop visual as well as spoken hints about your new products in the video. You can mention in it passing, for example, if you have an update to a product or a service, an extra feature that saves time and effort, you can add a subtle hint about a product update. You can say something like, ‘the update will exclude these redundancies, with a button that does this instead, so watch out for more on our Facebook page and Twitter handle for news on that.’ and continue with your video. It piques curiosity, just what you need.
Make it professional
While it is true that basic equipment can bring out great result (there is an indie movie in the works that is shot entirely on iPhone cameras). It would do you and your videos a lot more good if you hire a video production, New York team to do it for you. They can not only make your videos look and sound great, a professional videographer can also make the best use of all the available social media based features.
The introduction of high speed internet and streaming options within almost every social media platform means that video based marketing is not only the easiest way to market your products and services, but also the most effective one. So if you haven’t already, start making videos to enhance your social media presence.
Originally published at www.meltycone.com.