Take the time to gather the details for effective design.

If you don’t start the design process with everything you could possibly know about the company or product being created, you’ve already failed.

Taking the time to collect the details at the very beginning creates the foundation for effective design, especially when it comes to developing a brand. But in the startup world, things never move fast enough and design lingers in a fragile space where it can either make or break a product and its brand.

When I first met Tinybop’s founder, Raul Gutierrez, in early 2013, it was under the uncommon circumstance that he understood the value of…

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