What comes to your mind when you think of a Virtual Reality Experience? In truth, there is no single answer — A Virtual Reality Experience (or a 360° Experience) can be anything from a Virtual Tour of a house to a self-guided 3D Walk-through of a manufacturing unit.
During Covid, most businesses got in touch with the concept of Virtual Reality (and Augmented Reality) while also learning the fact that it could be used in areas other than Gaming and Entertainment.
For retail, VR/AR has become an alternative to 2D brochures and images, while in manufacturing, it has replaced the traditional ways of prototyping and collaboration. And it’s no longer a nice-to-have feature on your business website. It’s much of a necessity for retaining customers online.
If you’re looking for creating your own Virtual & Augmented Reality experiences for your brand, maybe you should ask yourself — What makes a good VR/AR experience?
Here are some VR/AR content ideas that can help your marketing strategy generate greater revenue.
Use Virtual Reality for Immersive Storytelling
Storytelling is by far the most important part of your brand — whether online or offline. It defines your brand vision. It shows your audiences how your product differs from your competitors. And it enforces customer loyalty — something which is especially rare in the virtual age.
But using ordinary images on an ordinary website is just not enough when you’re dying for everyone’s attention on social media.
Creating a Virtual Tour for your business can do the work for you. People love seeing the behind-the-scenes of your company — the people, the tech, the offices, and the locations. The only key here is to keep your audience at the center of your Virtual Tour. For real estate agents, this could be a profound way of showing what their properties look like. For property developers, it could be an immersive walk-through of their project — whether old or new. Architects and Interior designers can use it to showcase their in-construction buildings.
An excellent example of this is Casa Rivera — Gujarat’s Tallest Residential Building With All River View Flats. The project was still under construction when this 360° virtual tour was made. However, you can see the realism VR brought to their design. Rendered and developed using kalaa.melzo.com (a DIY virtual tour software), the virtual tour was created stitching 3D renders and 360° photographs (with aerial views captured using a drone camera).
Take a look at the balcony. The scenery that overviews from here was photographed but the balcony itself wasn’t built at the time.
That’s the magic of virtual reality. It can help you market properties even before they’re built.
For schools and colleges, a customized virtual experience will help you present your school’s unique facilities, whether it’s an architectural feature or a landmark on campus that is proof of your college’s history. Moreover, it allows users to explore your campuses and educational facilities as if they’re physically there in real-time, giving them a unique insight into your environments firsthand.
For tourism agencies, a 360º Virtual Walk-through helps you bring out the beauty of your hotels & the city itself. Take a look at this virtual tour of Courtyard Marriott, Surat: mlz.gg/cym-talkbot
Their signature poolside Indian barbeque restaurant, Charcoal has an interactive live kitchen that serves delectable grills of superior quality meat & seafood in harmony with their vegetarian counterparts.
Use 3D Virtual Events to reach a bigger audience.
According to statistics, the event industry lost approximately $30 billion last year alone, and it seems like it’ll need years to get on its feet again. And that’s where virtual events came into the picture.
Since the pandemic, virtual events have been a life-saving alternative for all. When meetings were getting delayed, expos were getting canceled, and business summits, concerts, workshops, events — everything had to be second-guessed, going virtual felt like the only option to survive.
Between 2019 to 2021, we’ve helped organizations like Credai, SalesMax, Auro University, Pinclick, Three Sixty Events (UAE), Being Exporter, Apparel Export Promotion Council (AEPC) India, and many more host large scale multinational events and expos.
And they weren’t just live broadcasts or presentations. They were fun, interactive, and able to support the company’s business goals.
It also managed to replicate the experience of a physical event, online — everything from the venue, big screens, sponsor booths, expo stalls, auditoriums, to food courts.
Never intended to replace an in-person event though, I mean what are the chances? Well, consider these results — 48,389 Visitors with 60 Exhibitors in a total of 8 days at Credai Surat Virtual Property Exhibition 2021.
Or how about, 2,44,250 visitors and 160 exhibitors at Credai MCHI’s Virtual Property Expo. Seems pretty powerful if you ask me.
Leverage the Power of AR for a Better Customer Experience
Gone are the days when 3D brochures were just about looking fancy. After Covid, many retail businesses had to permanently close their factory outlets and stores. Brands were forced to rethink their online strategies and selling perspectives.
That’s where AR proved to be the game-changer. Companies that were already on this bandwagon saw a 40% higher conversion rate with AR. If you don’t understand how to let me break it down to you.
The reason why Live Augmented Reality Try-Ons work is that they’re realistic and captivating — visually and literally. Offering Virtual Try-ons for Jewelry, Shoes, Clothes, and other accessories, or AR try-ons for retail (furniture, decor items, bicycles & automobiles, etc.) can help you dig into the untapped revenue from your online engagement.
With such an AR experience, you can also add lead generation forms to collect data, run marketing campaigns, and use 3D designs to increase the potential sale of a specific product. Check out noor.melzo.com and udyog.melzo.com to see how that works.
Create Virtual & Augmented Reality Content to Enhance Your Marketing Strategy with Melzo!
If you’re someone who wants to explore VR/AR for your business, we can help. Melzo’s made up of business-minded tech people and tech-minded business people who can help you integrate such 360° experiences for your business — from VR tours, virtual events & expos, to augmented reality try-ons, 3D model visualization, and more.
Make sure to give us 👏!
