Yeah, OCA has a history of turning to the circular firing squad when groups don’t go full purity-troll with them. They started a big drama a few years back calling out Whole Foods and Stonyfield too. It was hilarious to watch, actually.
But this is part of a coordinated hit on Ben & Jerry’s: https://vtdigger.org/2017/07/12/will-allen-times-ben-jerrys-charade/ It’s essentially Sopranos-level extortion: nice ice cream you have there, shame if anything happened to it…. I have no love for B&J because of their prior nonsense, but I hate this kind of fear-based food crap even more. It’s terrible reporting from the NYT and their standards are atrocious on food and ag issues.