Manish MakhijaniWhen (market) research impedes judgementResearch is meant to aid the judgment and help decision making — but can it impede good judgement? Are there times when you are better off…Sep 17, 2020Sep 17, 2020
Manish MakhijaniSignificance of ‘significance testing’Sig testing is something that we do day in and day out. Everyone seemingly understands the concept and uses it like the gospel truth. But…Sep 17, 2020Sep 17, 2020
Manish MakhijaniFuture of communicationFuture of communication you ask? The future of marketing and communication are all linked together and can’t really be separated as both…Sep 17, 2020Sep 17, 2020
Manish MakhijaniMy relationship with citiesI grew up in a small suburb of Bombay and we never really did holidays — so I always thought that Mumbai was the place I was going to be…Aug 31, 2018Aug 31, 2018