If you work in digital marketing and haven’t read “Shipwreck Diary of a Content Marketer” on McSweeney’s, put it at the top of your ToDo list. Actually, put it on your calendar to be sure it gets done. It’s a precise takedown of the marketing world’s latest growth area, content marketing. We join our castaway hero shortly after he washes ashore on a deserted island. The sole survivor of a content marketing misadventure. An apt analogy for any marketing effort gone awry.