Media Lit Post #1- Monopolization of Media

In the documentary, Shadows of Liberty, Monopolization of Media is negatively represented through specific examples. Throughout the beginnings of the film, Roberta Baskins-a previously employed journalist for CBS- recalls how she had researched and reviewed Nike assembly line and labor conditions in Vietnam. However, CBS would later turn down the release of the shocking discoveries by Baskins due to the fact Nike had wanted to be a sponsor for CBS, to get the rights to the Olympics. So because this news outlet was working collaboratively with a wealthy company, like Nike, the more disturbing truths would continue to be kept a secret from the rest of the world. This is just one of the many examples of how media is kept from the world. As bigger companies buy out the smaller ones and conglomerates grow, the small local businesses die out, due to the fact that those companies have become so large and they are not able to compete with them. So the real problem is, that as bigger companies buy out the smaller news outlets and media, they get to control more. That means, if there is a story report that could possibly affect the world negatively, the bigger company in charge can choose not to release it. Basically, they control what media is presented to the world and what is not. Now these smaller outlets have less control, which can be easily blamed for us receiving “fake” or tainted news. But since they have no control, they are being mistakenly blamed. Even though the controlled companies may have different beliefs, they cannot change what the bigger company chooses to do.

Less Monopolization of Media would be more effective because then that would automatically put less restrictions on media. Those smaller outlets that were being bought out before could then take information that those larger companies refused to release and release them to their own consent. Sure, there will still be regulations, but for the smaller businesses to have more freedom and different beliefs, to which they can express on their own to the public.