Menelaos MoustakasOverpromising communication — the deadly poison for a product and how to solve it.How many times did you watch an advertisement, you got excited and directly bought the product? You were hoping that all these fantastic…Nov 13, 2020Nov 13, 2020
Menelaos MoustakasHow to ensure product launch success by utilizing the post-launch stageAs product marketing managers (PMMs), I am sure when you hear the words “product launch”, it automatically rings a bell. It reminds you of…Aug 21, 2019Aug 21, 2019
Menelaos MoustakasPositioning — Why it should be defined first and not lastAs product or marketing experts we’ve all been there. Discussing our positioning in the market, finding ways to improve it, change it…Mar 19, 2019Mar 19, 2019
Menelaos Moustakas4 signals that your company needs a Product Marketing ManagerMore and more companies are hiring product marketing managers to ensure successful go-to-market strategies and higher customer…Mar 15, 2019Mar 15, 2019