My name rhymes with tongue and I can run up 12 flights of stairs with a portfolio & T-square on my shoulder, a tool box in my hand, and 4-inch heels on my feet.
Cognitive overload is real. Members preferred a more progressive flow of information with fewer options at each stage. Don’t overwhelm people with too many options right away.
Great designers don’t fall in love with their solutions.Great designers fall in love with the users’ problems.
Design is the rendering of intent.