The reason for that is if we focus on what people like, we will lose focus and energy. Usability testing will erase any “likes” and show you what needs to be done.
…lue if you ask questions such as: “Do people like drop-down menus?”. The right question to ask is: “Does this drop-down menu, with these words, in this context, on this page create a good experience for people who are likely to use the site?”
… pay. But when I look at how people interact with it, I understand the real reason why they buy it. They do not make you think about why it is not working. You even don’t notice they have new technology.