Exactly! That should always be the case though! I find it really hard to do my job as a UX when I’m not given a chance to participate in discussions concerning product strategy , growth and marketing. I mean if you r not going to include me in that , then I’m sure that a developer or a visual designer with a basic knowledge of UX can do my job! (let’s face it, they all have more than a basic knowledge nowadays because of the development and expansion of the tools you mentioned and because it’s such a trending topic over the last years). So, am I saying that anyone can do my job? No , on the contrary , I’m saying that my job is not what most people think it is ( not even the ones who hire UXers) , or as you r saying , it’s time to redefine the role (did we ever even define it though ??)

    Menia Vassilikopoulou

    Written by

    UX Researcher