
Augmented reality (AR) is technology designed to enhance the physical world by integrating digital images into or on top of it. These composite experiences are often delivered through a heads-up display built into glasses or goggles, or in its current nascent form, via a smartphone camera.
After all, it’s hard to create clear information hierarchy with only one font, so it was natural to start looking at new typography. Brightening the app meant creating a new color palette and illustration style, but that also meant finding a way to keep those consistent with the logo… or make a new logo.
…ody’s exactly sure.) Our color scheme was a drab blue and grey (self-deprecatingly referred to as “rainy day theme” ☔️). Our writing often lacked the humor and humility that were so abundant in our team. Even the images we featured of real Asana employees somehow managed to look like stock photos!