I think going 3-D does capture the high level strategy of disruptive innovation that can blow up markets. There’s a multiverse, Swiss cheese universe thing going on here — if you like to read about string theory and all that. Which, in a way, is what Uber etc is all about — innovation that creates a function, value proposition and market no one even thought existed — but it was out there in a parallel universe all along. I think you need William Shatner as a spokesperson on this.

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