Why List Over the Winter…How Acting Sooner Rather than Later Could Benefit You

The weather may be ice cold, but that doesn’t mean your chances of a sale are!

The end of Day Light’s Saving time has always been a little bittersweet. While it indicates the holidays are nearing, it also brings some drawbacks. The darkness sets in before the majority of people make it home, the colder temperatures bring out boots and sweaters, and if you’re like us, once you make it in the door, you’re not going back out.

As we fell back last weekend, it seems as though Mother Natures was alerted and has decided we are ready to take on winter! In the Omaha Metro, we saw a few flurries today and while we haven’t had any major snowfall, the signs of winter are slowly creeping back in.

As we head into those colder months, we often get asked if it’s better to list over the winter or better to wait for the spring market when, historically, there are more buyers. The truth is, there is no right answer. No “one-size” fits all approach, no secret formula. While we always discuss a seller’s personal situation to determine the best fit for them, there are benefits to selling at either time, found below. If you’re considering selling or have any questions about buying or selling, we’d be happy to help. Feel free to reach out to us at any time.

Leading You Home,

Meredith Klein, Realtor®/Jill Lawton, Realtor®

Omaha Homes and Living Group

402.612.8365 (Meredith) 402.305.2572 (Jill)


  1. Inventory of Competition is Lower. With inventory already having been at markedly low levels, it dips even lower over the winter months. This means your home stands out with serious buyers who have less to choose from. Your odds of selling actually go up during this time of year. Statistics prove this!
  2. Only truly SERIOUS buyers are out in the winter. Fewer people are in the house, yet those who are, are more likely to make an offer.
It’s Beginning to Look A Lot Like Christmas…Make use of holiday decor to stand out in listing photos!

3. Taking Exterior Photos with Holiday Decorations. This can be a big asset before being left with full-on-winter dead landscaping with little to nothing to dress it up.

4. It’s OK to Have Specific “No Showings Times” During Holidays. Just because you have family and friends coming into town and have a few celebratory times planned is no reason to not be for sale the REST of the time. “Not this week” is perfectly ok.

5. Online Searches Go Way Up. People stay indoors and tend to do research online during time off. If you aren’t listed, they aren’t able to find you.

6. Houses Feel More Like “Homes”. Coming in from the cold a cozy home feeling can elicit emotions that aren’t easily duplicated any other time of year. People are generally grateful and happier during this time of year. That can translate to a sale for you.

7. End of Year Buyers May Pay More. End of year buyers may have mental or actual deadlines. Less time to negotiate paired with less competition on the market could equal the best price for you.

Deck the Halls…and let the excitement of the season fill your home.

8. Homes Show Better While Decorated. Fireplaces, evergreens, scented candles all add to the beauty inside…when it’s not so pretty outside. The contrast can cause your home to show best over winter.

9. More Daytime Showings Mid-November through January. With holiday time off, daytime showings increase during this time of year leaving your home free for celebrations during evenings and weekends.

10. End of Year Buyers Have an “Urgency Factor”. Many employers hire to start in January. There are also tax benefits and other urgency-driven factors that affect buyers in November and December. If you wait until the spring market, you’ve missed these buyers. They’ve purchased before you’ve even gone on the market.

11. Late Occupancies are common during this time. Many that need to buy by the end of the year don’t have to occupy immediately, allowing you a real win-win situation. They win buying now, and you may be able to negotiate your move for later while taking your profit out now.

12. Decreased Demand on Vendors. Lenders, appraisers, home inspectors, movers, and other vendors are less busy causing more time for your transactions to be smoother & easier. A huge benefit to moving over the winter is the ability to avoid the “crowds”.

Oh Christmas Tree…you make my home feel cozy!

As we mentioned before, there is no perfect answer for everyone. It is situationally dependent, but this may be a great fit for you. If selling has been on your mind, it’s still a great time to do so. As we wrap up this blog, it seems fitting that we looked outside to see the big, fat flakes that are beginning to fall. Try as we may, it seems we can’t wish winter away.

Thanks for taking time to check out our list and stay warm! Buying? Selling? Investing? Let us know…we’d be happy to lead you home.

Meredith Klein 402.612.8365 | Jill Lawton 402.305.2572