In a 1996 essay about the future of the Internet, Microsoft co-founder Bill Gates coined the legendary phrase: “Content is king.” More than 20 years later, his thoughts on the influential nature of interactive content continue to influence and guide digital design.
Digital transformation is racing across the business world with such vigor that it’s impossible for companies not to stand up and take note.
Mega-corporations and industries around the globe are migrating to digital records with built-in client portals, constructing not just beautiful but also practical websites, and implementing automation, live…
When we think tech, we think Silicon Valley. That little piece of California just south of San Francisco has been the world’s most ubiquitously hyped tech hub. But long before Silicon Valley, back when the tech hype machine was still in its adolescence, there was another hub that in many…
Content marketing has always existed. Companies have always created and published material intended to stimulate interest in their products and services.
Digital technologies now enable any company to create content to build brand awareness and engage with a targeted audience and thus function as a media company.
This is true…
Meredith Leigh Pratt is an UX Research and Design specialist in Boston, MA | meredithleighpratt.com
