Oct 6, 2020The Role of Content in UX DesignIn a 1996 essay about the future of the Internet, Microsoft co-founder Bill Gates coined the legendary phrase: “Content is king.” More than 20 years later, his thoughts on the influential nature of interactive content continue to influence and guide digital design.Meredith Leigh Pratt3 min readMeredith Leigh Pratt3 min read
Aug 13, 2019Niche Marketers, Is Your Customer Engagement Strategy Up-to-Date?Digital transformation is racing across the business world with such vigor that it’s impossible for companies not to stand up and take note. Mega-corporations and industries around the globe are migrating to digital records with built-in client portals, constructing not just beautiful but also practical websites, and implementing automation, live…Digital Transformation1 min readDigital Transformation1 min read
Apr 24, 2019The “Other” Tech Valley: Boston’s Route 128When we think tech, we think Silicon Valley. That little piece of California just south of San Francisco has been the world’s most ubiquitously hyped tech hub. But long before Silicon Valley, back when the tech hype machine was still in its adolescence, there was another hub that in many…Startup6 min readStartup6 min read
Nov 2, 2018Content: The New MarketingContent marketing has always existed. Companies have always created and published material intended to stimulate interest in their products and services. Digital technologies now enable any company to create content to build brand awareness and engage with a targeted audience and thus function as a media company. This is true…Content Marketing3 min readContent Marketing3 min read
