Content marketing has always existed. Companies have always created and published material intended to stimulate interest in their products and services.

Digital technologies now enable any company to create content to build brand awareness and engage with a targeted audience and thus function as a media company.

This is true…

Meredith Leigh Pratt

Meredith Leigh Pratt is an UX Research and Design specialist in Boston, MA | meredithleighpratt.com

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