Digital transformation is racing across the business world with such vigor that it’s impossible for companies not to stand up and take note.
Mega-corporations and industries around the globe are migrating to digital records with built-in client portals, constructing not just beautiful but also practical websites, and implementing automation, live chat, social outreach, and much more. Because improving client communication is key, for many the mindset is “get on board, or get left behind.”
Other markets, however, seem to be less concerned.
Apparently, some niche markets are under the impression that a small social presence and a semi-decent website are…
When we think tech, we think Silicon Valley. That little piece of California just south of San Francisco has been the world’s most ubiquitously hyped tech hub. But long before Silicon Valley, back when the tech hype machine was still in its adolescence, there was another hub that in many ways enabled the framework for today’s Silicon Valley world, only from the other coast. The East Coast, West Coast thing started a long time ago in tech and, just like in hip hop, east coast seriously ruled for a long time.
In 1946, Paris-born immigrant and US Army Brigadier General…
Content marketing has always existed. Companies have always created and published material intended to stimulate interest in their products and services.
Digital technologies now enable any company to create content to build brand awareness and engage with a targeted audience and thus function as a media company.
This is true in B2C, but especially transformational in B2B where customers are tuning out traditional sales and marketing efforts to reach them and going online to research and interact directly with online communities and even companies themselves.
This places new demands for information savviness across the enterprise as a whole, but more…