Unveiling the Opportunities in the Virtual Reality in Automotive Market

Meredith Pike
6 min readApr 16, 2024

The global virtual reality in automotive market size is poised for significant growth, with a valuation of USD 759.3 Million in 2019 and projected to reach USD 14727.9 Million by 2027, growing at a CAGR of 45.1% during the forecast period 2020 to 2027.

The latest global forecast report provides a comprehensive outlook on Virtual Reality in Automotive industry share, offering invaluable insights into emerging trends in 2024, market dynamics, and growth opportunities on a global scale. This meticulously researched report delves into the intricate details of various sectors, providing stakeholders with a roadmap to navigate the ever-evolving landscape of the global economy.

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Virtual Reality in Automotive Market Statistics:

USD 14727.9 Million by 2027

USD 759.3 Million in 2019

CAGR: 45.1%

Factors Driving Demand in the Global Virtual Reality in Automotive Market:

Several factors contribute to the growing demand for Virtual Reality solutions in the automotive sector, reflecting the desire for innovation, efficiency improvements, and enhanced customer experiences. Firstly, the increasing complexity of automotive design and manufacturing processes drives the adoption of VR. Virtual reality enables automotive manufacturers to visualize and optimize complex assembly processes, identify design flaws early in the development cycle, and streamline collaboration among geographically dispersed teams. This contributes to cost savings, faster time-to-market, and improved product quality.

Furthermore, the demand for enhanced training and skill development in the automotive industry propels the adoption of VR. Virtual reality simulations provide realistic and immersive training experiences for automotive technicians, allowing them to practice complex procedures and troubleshoot issues in a virtual environment. Additionally, the need for improved customer engagement and personalized experiences in automotive retail contributes to the adoption of VR. Virtual showrooms and configurators enable customers to explore and customize vehicles in a dynamic and interactive way, creating a more engaging and personalized buying process.

List of Top Companies in Virtual Reality in Automotive Market:

  • Google LLC (California, United States)
  • ZeroLight Limited (England, UK)
  • Robert Bosch GmbH (Gerlingen, Germany)
  • Unity Technologies (California, United States)
  • HTC Corporation (Taoyuan City, Taiwan)
  • Oculus Rift (Facebook Inc.) (California, United States)
  • Microsoft Corporation (Washington, United States)
  • Autodesk Inc. (California, United States)
  • Continental AG (Hanover, Germany)
  • Veative Labs Ltd. (Singapore)
  • Visualise Creative Limited (VCL) (London, UK)
  • Augmented Pixels, Inc. (California, United States)
  • Onboard (Berlin, Germany)
  • NEXT/NOW (Chicago, United States)
  • 4Experience (Bielsko-Biała, Poland)
  • Sensorama, Inc. (Delaware, United States)
  • OmniVirt (California, United States)
  • Audax Labs, LLC (California, United States)

Fortune Business Insights’ comprehensive business report delves deep into these trends, offering valuable data and industry statistics. By leveraging this knowledge, businesses can develop informed strategies. Whether it’s partnering with established players, targeting specific niches, or investing in innovative technologies, the key lies in aligning strategies with the evolving virtual reality in automotive market size dynamics.

Regional Analysis:

The Regional Analysis section of the virtual reality in automotive market share report provides a nuanced understanding of how geographical factors impact market dynamics and industry growth in 2024. By dissecting data on a regional level, stakeholders gain valuable insights into the unique challenges and opportunities specific to different areas. This in-depth examination of the Virtual Reality in Automotive market size allows businesses to tailor strategies that are not only globally informed but also regionally relevant, ensuring a more targeted and effective approach.

Leading regions by virtual reality in automotive market share:

North America (the USA and Canada)

Europe (UK, Germany, France, Italy, Spain, Scandinavia and Rest of Europe)

Asia Pacific (Japan, China, India, Australia, Southeast Asia and Rest of Asia Pacific)

Latin America (Brazil, Mexico and Rest of Latin America)

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Major Trends in the Global Virtual Reality in Automotive Market:

The global Virtual Reality (VR) in Automotive market is experiencing transformative trends driven by advancements in immersive technologies, the integration of VR in automotive design and manufacturing processes, and the evolution of in-vehicle entertainment systems. One key trend is the use of VR in automotive design and prototyping. Virtual reality enables designers and engineers to visualize and interact with 3D models of vehicles, facilitating efficient design iterations, improving collaboration, and accelerating the product development cycle. This trend aligns with the automotive industry’s pursuit of innovation and enhanced design capabilities. Another significant trend is the integration of VR in training programs for automotive technicians. Virtual reality simulations provide hands-on training experiences, allowing technicians to practice maintenance and repair procedures in a realistic virtual environment, improving skills and reducing training costs.

Moreover, there is a growing emphasis on VR applications in the automotive retail experience. Virtual showrooms and configurators enable customers to explore and customize vehicles in a virtual space, enhancing the pre-purchase experience and influencing buying decisions. Additionally, the use of VR in driver training and simulation is notable. Virtual reality simulators allow individuals to practice driving skills, experience various road scenarios, and improve overall road safety awareness. This trend aligns with the automotive industry’s commitment to enhancing driver education and training.

Market Segmentation:

The Market Segmentation section provides a detailed analysis of virtual reality in automotive market size detailing how the market is categorized based on various factors, enabling a more nuanced understanding of customer needs and preferences. This strategic approach helps businesses tailor their products, services, and marketing strategies to specific segments, optimizing overall market performance.

By offering a granular analysis of Virtual Reality in Automotive industry segmentation, this report equips stakeholders with the tools needed to make informed decisions, enhance customer satisfaction, and stay ahead of evolving market dynamics.

Major Points in TOC:

1. Executive Summary

1.1 Overview

1.2 Key Findings

2. Introduction

2.1 Background

2.2 Scope and Objectives

2.3 Methodology

3. Virtual Reality in Automotive Market Growth Overview

3.1 Definition and Classification

3.2 Virtual Reality in Automotive Market Share Drivers

3.3 Market Restraints

3.4 Market Opportunities

3.5 Industry Challenges

4. Global Trends and Forecast

4.1 Overview

4.2 Virtual Reality in Automotive Industry Share Trends

4.3 Industry Share and Future Outlook

4.4 Growth Prospects

5. Virtual Reality in Automotive Industry Size Regional Analysis

5.1 North America

5.2 Europe

5.3 Asia-Pacific

5.4 Latin America

5.5 Middle East and Africa

6. Virtual Reality in Automotive Industry Analysis

6.1 Virtual Reality in Automotive Market Key Players

6.2 Market Concentration

6.3 Competitive Landscape

6.4 SWOT Analysis

7. Market Segmentation

8. Conclusion

9. Recommendations

10. Appendix

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