Digital creatives are just a bunch of self-righteous know-it-alls.

I guess you know everything there is to know about technology. You watch Apple Keynotes, write something on Medium and hey, you even open up WIRED every once in a while. Bravo, good for you.

Time for a reality check. You’re just a self-righteous know-it-all.

But rest assured, you‘re not the only one. “The Snob Effect’ is an ailment that most creatives suffer from. I decided to dive into this fascinating behaviour…