In the dynamic world of live events, the journey of a fan begins long before the artist takes the stage. From the initial excitement of discovering the artist to the exhilarating moments during the event, every touchpoint contributes to the overall fan experience. As the heartbeat of the events industry, smart ticketing companies like Mereo will play a pivotal role in ensuring seamless interactions at each stage.
At Mereo, it all starts with a Dynamic NFT that serves as a ticket and ID, fans are empowered to unlock more perks by continually engaging and working with the community. Our platform will recognize, reward and attribute all fan actions to a user’s reputation.
In this blog post, we’ll explore the various touchpoints a fan encounters when attending an event and how smart ticketing is transforming these interactions.
Attributing Financial & Non-Financial Contributions by Fans
A fan’s journey typically starts way before a ticket has been purchased, this includes all the stream, views, shares & comments a fan completes in their own time. Our goal is to ensure that all financial and non-financial interactions in the past, present & future are captured and count towards the benefits available for genuine fans.
Some of these actions include:
- Being the first 100 attendees to check-in to an event
- Following a artist on Spotify
- Daily messages in a fan community’s chatroom
- And much more!
What does this mean for Event Organisers?
Access Control: Streamlining Entry
Gone are the days of paper tickets and lengthy queues. Smart ticketing solutions provide digital access control, allowing genuine fans to be prioritised and enter the venue with a simple scan of their smartphones. This not only expedites entry but also enhances security measures, ensuring a smooth and safe start to the event.
Enhanced Engagement: Interactive Experiences
Mereo can facilitate interactive experiences during events. Fans may receive real-time updates, exclusive content, and even participate in interactive polls or games through their mobile devices. This level of engagement adds an extra layer to the event, making it more memorable for attendees.
Live Experiences for Virtual Fans
With the popularity of live streaming, event organisers are no longer limited by engaging with fans who hold tickets. By leveraging Mereo’s app & community chat features, online and offline attendees can get real time fan-driven experiences.
In-Venue Navigation & Discovery:
Once inside, the Mereo app can help fans navigate the venue. Interactive maps, available guide attendees to their seats and other points of interest (bars, merchandise, partner booths). This feature provides fans with greater control over the quality of their event.
Seamless payments at all stages:
Smart ticketing isn’t limited to just entering the venue. Integrated cashless payment options enable fans to make purchases before and after an event at concessions and merchandise stalls with ease.
Post-Event Interaction: Memories, Connections and Feedback
The fan experience doesn’t end when the event concludes. Mereo can continue to engage fans by providing access to exclusive post-event content, facilitating feedback and surveys, and offering opportunities to connect with other fans in the community. This ongoing connection helps create continuity and build a loyal fan base and encourages repeat attendance.
Conclusion
The evolution of smart ticketing has revolutionized the fan experience, transforming every touchpoint into an opportunity to enhance satisfaction and engagement. From the excitement of ticket purchase to the convenience of cashless transactions and post-event interactions, Mereo is at the forefront of creating seamless, memorable experiences for fans.
