Enhancing Loyalty with Web3: A Round Nation Partners with Reputation-Focused Ticketing Platform
In a groundbreaking collaboration, Mereo, an innovative reputation-focused fan engagement platform, has joined forces with A Round Nation to transform how event organizers identify and reward their most loyal attendees. This partnership aims to introduce a more fair and equitable model to distribute tickets and engage loyal users.
The Evolution of Ticketing
Traditional ticketing systems have long been plagued by challenges such as scalping, counterfeit tickets, and the inability to effectively track and reward loyal attendees. As the entertainment industry continues to evolve, the demand for data-driven, secure solutions has never been greater.
Enter Mereo — a platform that offers deep insights into fan behavior by utilizing tokenized assets on the Aptos public blockchain. Mereo provides a more fair, equitable, and engaging way for fans to interact with events through various tokenized assets, including:
These assets include:
- Tokenized Real-World Assets as NFTs: These unique digital assets represent ownership of items such as merchandise and event tickets, securely stored on the Aptos blockchain to ensure authenticity and prevent fraud.
- Fan Touchpoints as Soulbound Tokens: These non-transferable tokens are sent to an attendee’s wallet to recognize their support. Unlike traditional methods that rely on cookies, phone numbers, or emails, these tokens empower fans to leverage their reputation for access to exclusive benefits without compromising privacy.
Leveraging Reputation for Enhanced Real World Experiences
Mereo’s reputation-focused platform goes beyond traditional ticketing by incorporating a system that incentivizes and rewards fan engagement. This means event organizers can not only verify ticket authenticity but also create competitive environments where fans can access better experiences simply by showing their support.
Benefits for A Round Nation
Since its inception, A Round Nation has served over 200 000 fans with live events with artists such as Zedd, Tiesto, and countless more in the US and South Korea.
By using a no-code platform like Mereo, A Round Nation stands to gain a deeper understanding and improve the marketing and distribution of its services.
““Our team already uses no-code platforms like Squarespace and Canva to engage our community. Mereo ensures that we can continue providing better experiences for our fans by empowering us to harness the power of our loyal community to create even more impactful events!” — A Round Nation Team
By utilizing a reputation-focused fan engagement platform, A Round Nation can:
- Identify Loyal Fans: Pinpoint the most dedicated fans who attend multiple events and engage with their content.
- Reward Engagement: Offer exclusive perks, early access to tickets, and special experiences to top fans, enhancing their loyalty and creating a more personalized event experience.
- Combat Fraud: Reduce the risk of ticket fraud and scalping, ensuring that genuine fans have access to tickets.
- Gather Insights: Gain valuable insights into attendee behavior and preferences, helping to tailor future events and marketing strategies.
A New Era of Fan Engagement
This partnership marks a significant milestone in the entertainment industry. By combining the benefits of Web3 with a reputation-focused approach, A Round Nation is setting a new standard for fan engagement and loyalty.
Fans can look forward to a more secure, rewarding, and personalized event experience, while event organizers gain the tools they need to identify and nurture their most loyal supporters. As more fans are served we can expect a deeper connection to be created between artists, event organizers, and their fans.
About A Round Nation
A Round Nation is the first company in America to organize live events for Asian Americans.
Founded in the heart of Washington D.C. A Round is proud to have successfully extended hosted events in global cities, including New York, Los Angeles, Boston, Atlanta, San Jose, Houston, and Seoul.
Visit www.aroundentgroup.com to learn more about A Round Nation.
About Mereo
Mereo is revolutionizing fan engagement by empowering IP owners to identify and create more engaged fans. As an experiential and social platform, Mereo enables fans to earn benefits from their reputation. By onboarding the intangible value of community action on-chain, Mereo aims to transform these actions into redeemable real-world assets and experiences.
Visit www.mereo.xyz to learn more about Mereo.
