Welcome to the new era fan-first ticketing, where all fan actions ultimately benefit the fan. For too long, fans have battled against ticket scalping and unfair pricing, often ending up either overpaying or missing out on their favourite events. Mereo is built to uproot that status quo.
Fan Challenges
Imagine the frustration of waiting hours to buy a ticket, only to find it sold out within minutes and resurfacing at exorbitant prices. This is a common scenario for fans worldwide, leading to disappointment and distrust in the ticketing process. Scalpers using automated bots exacerbate the issue, making fair access to tickets almost impossible.
Even if incumbent platforms try to deploy methods by banning bots. There is a problem with identifying genuine fans due to lack of verification, which ultimately leads genuine fans missing out on tickets and community backlash.
Paradigm Shift — Verifying the Fan
Mereo’s platform introduces a disruptive new paradigm for fans to earn benefits such as, getting allocation to tickets and enhancing their experience through perks at live events by attributing all financial and non-financial actions.
On Mereo, event organisers and artists can allocate tickets to fans and gate them based on actions (actions discrimination). These engagements can be with content, goods and/or events. This ensures that fans that have engaged the most can access tickets.
The more fans purchase tickets and continue to engage with a creator or event organiser’s, the more accurately Mereo can identify genuine fans and provide them with allocation
Authenticated Tickets — Verifying the Ticket
The tickets that are sold through Mereo are minted as an NFT on the blockchain. By integrating innovative technology like blockchain, the protocol ensures that tickets are authentic and fairly priced.
This offers peace of mind for fans , knowing that the ticket in your hand is secure and unique to you. The ease of transferring tickets through Mereo and other decentralized platforms, empower fans to pass on their authentic tickets hassle-free.
Case Study: Bruno Mars
The recent Bruno Mars concert in Korea highlighted a significant issue in the ticketing industry. Despite selling out in a mere 30 minutes, a considerable number of tickets were actually purchased by scalpers. These tickets were then illegally resold online, many of which turned out to be counterfeit.
As reported by authorities, there was a deceptive practice of modifying unopened seat tickets to make them appear available for sale. The Fair Trade Commission and the Personal Information Commission issued a warning: purchasing these illicit tickets could lead to buyers unknowingly acquiring non-existent seats.
This incident underscores a widespread challenge that impacts fans globally: not only are they often deprived of the opportunity to purchase legitimate tickets, but they also face the risk of falling victim to fraudulent ticket sales.
Conclusion
Mereo isn’t just changing the way tickets are sold; it’s revolutionizing the fan experience. By prioritizing fairness, security, and ease of access, it’s redefining what it means to be a fan in a thriving community.
