Group UX Director @HUGEinc | Product Designer | Digital Experiences | Design at heart.
… look at other amazing work and then feel really shitty about the fact that you’re not making some. There is no process. Just get your ass in the chair.
Ultimately, in-context prototyping is all about empathy: experiencing the product or feature the way that the user will, and helping us to identify more closely with that user.
Having more people who do design is additive, not competitive. These designers make your team and your product stronger, because they’re contributing from their u…
… if you want, but the reality is that other people are making design decisions with or without you. Embrace them . They don’t make your job less valuable. They don’t make your job title less meaningful.
Grow your design team to include non-designers
Yes, doing design with everyone at your company is a lot of work. But it’s necessary if you want to be a truly great designer — otherwise, you’re simply papering ov…
When you accept that design happens almost everywhere in your organization, you have to take responsibility for it. Your app is slow? Go sit with your engineering team. Your marketing team is poorly communicating yo…
Does everyone need all the skills of a designer? Of course not. But each person needs to be armed with the tools to understand how their decisions affect the customer experience.
…oup, by people without “design” in their job titles, you approach your co-workers differently . Now they’re not just your co-workers — they’re your design team.
Everyone needs a design mindset