a marketing love story


Dale Carnegie’s sixth principle is, “Remember that a person’s name is to that person the sweetest and most important sound in any language.”

There’s plenty of data to back up Carnegie’s statement. Every direct and email marketer knows that response rates go up when marketing content is accurately personalized.

So, Starbucks handwriting names on cups and yelling them out is likely a wise business practice.

And, if they get the spelling wrong? Some customers might be irritated, but from a brain function standpoint the experience might be more memorable. There’s evidence that when one’s brain is expecting one thing and is delivered another, attention and interest spike. That’s the basis of most jokes, and was also a favorite linguistic technique of Shakespeare.

I LOVE Starbucks ! WHO DOESN’T ???