Merrill WasserinInsights from Atlantic 57Harnessing the Power of the Blind Share60% of people will share an article without reading it — but that doesn’t mean they aren’t engagedMay 11, 2018May 11, 2018
Merrill WasserinInsights from Atlantic 57Maximizing the Micro-MomentAudiences consume over 12 hours of media each day — but few publishers tailor content to meet “always-on” demandsApr 27, 2018Apr 27, 2018
Merrill WasserinInsights from Atlantic 57To grow a business, you have to destroy itLast year, I attended a stunning production of Bizet’s Carmen at Washington’s Kennedy Center. In the opera’s final scene, Carmen concedes…Mar 7, 2016Mar 7, 2016