A scattergun approach prevents a good game from achieving its full potential

I have been surrounded by death my entire life.

I don’t mean that in a scary, foreboding, final-destination-plank-through-a-car-window sense — but quite literally. My parents have both worked in palliative care for most of their lives. For my entire life, my Dad has run an organisation all around supporting people through grief, bereavement and dying. Death and dying have been part of my language since I was three years old and wrote a five page story-book about how my rabbit died, leaving me crying “for three days straight.”

When I step back, I wonder whether this is partly why Spiritfarer

I’m sorry about the pun.

The tweet that started it all. Thanks Meg!

Y’all this is a long one. Strap yourself in.

A lot of the time I read tweets. Okay, most of the time, but that’s besides the point. Among the memes, cancelling, celebrations, call-to-actions, I frequently see a tweet from devs, especially indie devs, like the below.

“I wish someone would write out a guide on how to pitch and how to write an email to press or influencers to actually get attention…”

The hardest part about these tweets is what they think they want and what they actually need is pretty separate. …

Image from Brandly.com

Sharing and exchanging business cards is an integral part of any job— a quick and easy way to continue a conversation or show you’d like to stay in touch. However, with any convention, event, or lifetime in a role comes a stack of cards that can end up scattered throughout bags, hotel rooms, backs of convention passes, back pockets and more, and in six months time when you think — I know just the person for this! — you can’t find anything you needed.

For a long time now, I’ve been tracking my business cards using Trello. I’ve written about…

Ten years ago in 2009, the word influencer didn’t bear much weight. Our most watched YouTube video was Susan Boyle singing her heart out and Facebook had only just become cash positive as a company. Social media was not what it is today with traditional media forms still dominating gaming. Reviews and articles circulated in magazines and TV as often as they did online and we still bought a majority of games from brick and mortar stores, lining up for precious midnight release collectors editions. …

Something that has always tickled me about the production role are the mental images we attach to it in the games industry.

Some say that a game is ready to ship when your producer touches you gently on the shoulder and says “it’s time,” leading you away from your desk into a beautiful field filled with flowers.

Some might picture a Grim Reaper with a scythe with “feature murderer” written on the side. While all of these are absolutely true, I do take issue with one part of the fantasy. Production is not about taking features away, in that…

Hello darkness, my old friend.

So you’re making a game! Congratulations!

Now you have to manage how you’re going to actually make it!

Uh oh. Didn’t think about this part?

When you’re working as part of a team, if there’s two of you, one of you, or two hundred — you need a way to track your progress. Whether you’re tracking individual assets, entire projects, team development or all of the above, you’ll soon find that without the ability to categorise and control your development, things start to fall between the cracks and often, the game just ends up never getting made.

Below is a…

It is actually, at its core, a really fun, wonderful part of learning about the community you’re taking part in and how you can contribute to it. While a lot of this is applicable to a number of different career spaces, I’ll specifically be talking about the game development community, with a focus on online networking and transitioning this to in person events.

If you’re working in game development, the reality is — you’re probably not doing it for the money. It’s not exactly a get rich quick field and is founded much more on a strong connection and love…

Follow Up Leads:

You probably made a LOT of friends during the event. Don’t let all those great conversations go to waste. Follow up your leads! I used a Trello board to take photos of all the business cards I’d collected (you will inevitably lose them, if you’re anything like me!) and tag people as press, influencer, industry, fellow game dev — you get the idea.

This let me jot down a few notes about what we’d talked about, know who to follow up and mark them so, and keep track of who I’d contacted and when. I can continue…

Assign People Roles:

Everyone who is going to be at the booth should have some kind of role or roster. For us, this was split into a number of roles — management, press, VR, and line. Depending on your booth, you may or may not need these. We were definitely over rostered and at times we cluttered the space, so we’ll split this time even more in future. We were cautious however, and aware of how quickly we might need extra hands so I’m not surprised it went this way. …

My name is Meredith. I’m the Producer at Ultimerse, a virtual reality company in Melbourne, Australia. We exhibited at PAX AUS for the very first time, and there are a million things I wish I’d known — hopefully this will help you next time you need to plan for a con.

Yes, this is absolutely giant. You might only need one section, so feel free to skip around. I really struggled to find information pre-PAX, so I wanted to collate as much as I could. …

Meredith Hall

Living on caffeine and big dreams like everyone else. Production and marketing background with a degree in communications, working in the games industry.

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