Mert Hilmi Iseri – Medium

Mert Hilmi Iseri

Mert Hilmi Iseri

The XYZ Pitch: How to describe your startup in 60 seconds or less

I have seen thousands of startup pitches as a founder and investor, and the best ones always follow a clear pattern. They are short, clear…

4 min readMar 25, 2023

--

The XYZ Pitch: How to describe your startup in 60 seconds or less

--

Mert Hilmi Iseri

How to Build a Killer Landing Page for your Startup

I remember the first landing page we ever built for SwipeSense. It had a sweet water effect to remind users that our startup helped with…

7 min readMar 25, 2023

--

How to Build a Killer Landing Page for your Startup

--

Mert Hilmi Iseri

The Anatomy of an Effective Cold Email for Early Adopters

Most cold emails suck. I, just like you, get hundreds of cold messages across all platforms and most of them are poorly written. However…

4 min readMar 25, 2023

--

The Anatomy of an Effective Cold Email for Early Adopters

--

Mert Hilmi Iseri

Secondaries: Why you need to take money off the table with your big raise

Most founders, especially first time founders, are equity rich and cash poor. After closing a big fundraise, on paper they are worth…

9 min readMar 25, 2023

--

1

Your startup shares are locked up in a golden vault. (Image generated by DALL-E)

--

1

Mert Hilmi Iseri

Buy a one-way ticket.

I was 26 years old, amy startup SwipeSense had just crossed a million dollars in sales. I was feeling pretty good, until I got a dreaded…

2 min readJan 4, 2023

--

Buy a one-way ticket.

--

Mert Hilmi Iseri

Hire B- Sales People Early On

Every startup sales article will tell you that you need to hire extraordinary talent to deliver big numbers. I’m here to tell you the…

3 min readOct 7, 2022

--

1

Hire B- Sales People Early On

--

1

Mert Hilmi Iseri

The most effective way to do investor updates

In the past, when I met founders who were not disciplined with their investor communications, I typically forwarded them this article by…

4 min readOct 5, 2022

--

1

The most effective way to do investor updates

--

1

Mert Hilmi Iseri

The Easiest Way to Impress Your Future Investors: The Early Stage Data Room

We see a ton of data rooms at MATH as investors. Sometimes it’s to support our existing portfolio founders as a second set of eyes, and…

10 min readOct 5, 2022

--

The Easiest Way to Impress Your Future Investors: The Early Stage Data Room

--

Mert Hilmi Iseri

Time to Quit Part II: When to Go All In on your Startup

This is the second part of the 7T framework. For Part I, check out the post here.

8 min readOct 5, 2022

--

Time to Quit Part II: When to Go All In on your Startup

--

Mert Hilmi Iseri

Time to Quit Part I: When to Go All in on your Startup

This is part I of the seven T framework on going all in. You can find part II here.

8 min readOct 5, 2022

--

Time to Quit Part I: When to Go All in on your Startup

--

Mert Hilmi Iseri

Mert Hilmi Iseri

CEO of Gepeto, AI powered agent that sell alongside your team. Ex: @ExitRightBook @MATHVenturePartners @SwipeSense @Design4America @ExitRightBook

Help
Status
About
Careers
Blog
Privacy
Terms
Text to speech
Teams