Mert Hilmi IseriThe XYZ Pitch: How to describe your startup in 60 seconds or lessI have seen thousands of startup pitches as a founder and investor, and the best ones always follow a clear pattern. They are short, clear…Mar 25, 2023Mar 25, 2023
Mert Hilmi IseriHow to Build a Killer Landing Page for your StartupI remember the first landing page we ever built for SwipeSense. It had a sweet water effect to remind users that our startup helped with…Mar 25, 2023Mar 25, 2023
Mert Hilmi IseriThe Anatomy of an Effective Cold Email for Early AdoptersMost cold emails suck. I, just like you, get hundreds of cold messages across all platforms and most of them are poorly written. However…Mar 25, 2023Mar 25, 2023
Mert Hilmi IseriSecondaries: Why you need to take money off the table with your big raiseMost founders, especially first time founders, are equity rich and cash poor. After closing a big fundraise, on paper they are worth…Mar 25, 20231Mar 25, 20231
Mert Hilmi IseriBuy a one-way ticket.I was 26 years old, amy startup SwipeSense had just crossed a million dollars in sales. I was feeling pretty good, until I got a dreaded…Jan 4, 2023Jan 4, 2023
Mert Hilmi IseriHire B- Sales People Early OnEvery startup sales article will tell you that you need to hire extraordinary talent to deliver big numbers. I’m here to tell you the…Oct 7, 20221Oct 7, 20221
Mert Hilmi IseriThe most effective way to do investor updatesIn the past, when I met founders who were not disciplined with their investor communications, I typically forwarded them this article by…Oct 5, 20221Oct 5, 20221
Mert Hilmi IseriThe Easiest Way to Impress Your Future Investors: The Early Stage Data RoomWe see a ton of data rooms at MATH as investors. Sometimes it’s to support our existing portfolio founders as a second set of eyes, and…Oct 5, 2022Oct 5, 2022
Mert Hilmi IseriTime to Quit Part II: When to Go All In on your StartupThis is the second part of the 7T framework. For Part I, check out the post here.Oct 5, 2022Oct 5, 2022
Mert Hilmi IseriTime to Quit Part I: When to Go All in on your StartupThis is part I of the seven T framework on going all in. You can find part II here.Oct 5, 2022Oct 5, 2022