A product manager is a person who identifies the customer need and the larger business objectives that a product or feature will fulfill articulates what success looks like for a product and rallies a team to turn that vision into a reality.

An individual is a person who needs to identify the targets and objectives that will make the person passionate about life and achieve the goals to find the meaning of life.

Here is the shortened list of the product manager's responsibilities. Let’s look have can these points can be adapted to life science:

#1 Defines the product vision, strategy and roadmap.

The first responsibility of a…


The secret to its success is still unknown in the formula, yet starting in its first year of operation in 1886 with an average sales of nine servings of Coca-Cola every day and today that daily number has increased to 2B servings of the company’s products.

The company has the longest product list in the beverage industry comprising more than 3300 products. Beverages are divided into different categories including diet, fruit juices, fruit drinks, mineral water, tea, energy drinks, several types of coffees, and more.

Here are some of the best campaigns by the brand:

#1 Share a Coke - 2011

For Millennials, personalization a way…


Founded in 1997 in California by 2 friends, the original model was selling and renting DVDs by snail mail. The idea came to the founder after receiving a $40 late fee for Apollo 13 which he had rented and Netflix now offers an on-demand streaming service. It has become one of the world’s most successful dot com businesses and this was not by chance and there is a list of lessons that every business can take away from the marketing strategy that Netflix has employed over these years.

Netflix’s Marketing Approach

People love using Netflix as they get a broad range of choices…


There is a list of key benefits of using an MVP for your product; these apply not just to the product team but also to the development team, business department, or company at large.

A commonly accepted definition of the minimum viable product (MVP), describes it as “a version of a new product which allows a team to collect the maximum amount of validated learnings about customers with the least effort.” In general, your MVP includes the feature or features necessary to solve a core problem for a set of users and thrive in the market.

There is a list of key benefits of using an MVP for your product; these apply not just to the product team but also to the development team, business department, or company at large.

1. Winning Stakeholders’ Buy-in

In many cases, businesses…


“Since digital marketing is more accountable than traditional marketing, its focus is to drive results, whereas traditional marketing’s focus is on initiating customer interaction.”

“Since digital marketing is more accountable than traditional marketing, its focus is to drive results, whereas traditional marketing’s focus is on initiating customer interaction.”

To start with, traditional marketing used as an initial interaction between product and customer would be thought of as the key factor to get customer attention and making them familiar with the product with the help of traditional marketing tools. The aim of the traditional marketing tools is to engage with the…


Here are just a few reasons why you and your business should harness the power of digital marketing — and in a world reshaping with Covid-19!

Digital Marketing Creates Conversion

Digital marketing aims to convert incoming traffic to leads, subscribers, and -of course, sales. It takes a specific action, “converting” a person browsing your website into a purchaser of your product or service. This may be well-done by using heat-maps, being as easy to be contacted as possible, being active and using influencing methods in social media, using the attraction of contact marketing, and using CTAs (Call To Action) really actionable.

In digital marketing campaigns, the conversion rate takes the main role and it needs to be checked every simple unit of time. Your job here is to monitor your…


The Covid-19 pandemic will be remembered as a world-reshaping fact. And when the gloves and the masks come off, the pandemic will have permanently modified our behavior and environment. How the pandemic will reshape the world?

1. My Soul Honors Your Soul: Namaste!

Reduction of physical social contact is recommended in Covid-19 pandemic days, adding that people should also avoid handshakes and daily kisses, which is not easy for some nations in daily life. Maybe, namaste greeting is the best way to say “Hi!” nowadays, air-hug or bumping elbows!

In this new era of social distancing, there will undoubtedly be a cultural shift in the way we…

Merve Ozar

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