As an e-commerce, how can you ensure your clients will keep coming back if you cannot even interact with them? Well in fact, earning customer loyalty is especially challenging for the enormous e-commerce sector, which is worth over $16 trillion — or $16,000 billion. And while offering unique online experiences…

Do you remember the last time you had an outstanding loyalty experience as a client? That’s right: loyalty programs aren’t engaging. Brands and businesses have been replicating the same undifferentiated schemes to reward its loyal customers. But today, customers are more demanding than ever before, and as the cost of…

Packaged in easy User-Experience — The goal of Web3 is eventually to reach billions of users, though reaching such a milestone implies the ecosystem becomes a viable and trustworthy alternative to the public eye. Recent news suggest otherwise, with over $2 trillion dollars wiped out since November 2021 caused by terrible market conditions, FTX’s collapse…

Why we need better ways to secure gift cards. — Gift cards have become a go-to payment and gifting solution for many people across the world. For businesses, gift cards (and e-gift cards) have come in handy when it comes to customer acquisition, retention, brand awareness, sales, and many other business components that help drive more value. However, as good…

Main benefits of token-gating — In last week’s article An Introduction to Token-Gating, we gave a brief introduction to token-gating and the potential that it holds. It is now time to dive a bit deeper into the elements that make it a truly beneficial and revolutionary innovation. The benefits of token-gating are multilayered. On one…

What is token-gating? — As you have probably noticed, we haven’t posted on our blog in quite a while. Well, it certainly wasn’t because we didn’t have much to say, but rather because we’ve been developing a lot of other exciting things lately. You’ll get to unwrap a few surprises in no time! Today’s…

Web3 needs more gift-giving, and here's why! — Gift giving is an act that had existed even long before the advent of human civilization. Although in various forms and for different purposes, people have been offering each other gifts ever since the dawn of time. …

Gifts have always been an indispensable part of human life. Although in various forms and for different purposes, people have been gift giving ever since the dawn of civilization. Societies, families, friendships, politics, and basically everything that has constant human interaction can be made better with gifts. The desirable and…

In last week’s article NFTs Are Much More Than What You Think They Are, we gave an introduction to what NFTs really are, as well as the characteristics that make their utilities extend beyond what is usually seen in the mainstream. Nonetheless, we do recognize that an abstract description is…