Battling Shiny Object Syndrome for Nonprofits
When there is a new Snapbook or Facegram popping up every day it’s easy to get sucked in.
It could be your big break!
Don’t get me wrong, there are many organizations that have seen success by being the first ones at a new platform — but if it’s at the detriment of your other work, it’s probably not worth the risk.
This is especially important when we’re talking about content marketing for nonprofits. You’re already stretched so thin, and handling so many different projects that if you’re constantly jumping to the new social platform, or email sending program then you’ll never gain traction.
Every switch, every new platform takes time to set up and develop. You’re not only going to lose time, but your focus will be stretched from your old thing.
It’s More Than Content Marketing
It’s hard in many areas of life and entrepreneurship, especially for some personality types. We’re always looking for problems and solutions. And that new thing might just be the solution! Right?
It might be, but if you’re blindly, and excitedly jumping on it, you might make a big mistake.
And yes, something did spur me to write this post.
I just recently have started thinking about an idea I have for a new nonprofit. It got me really psyched, and while the intentions are good, I have to step back and recalculate myself and decide what I want to focus on. That’s when I started writing this post — which was on my to-do list, instead of thinking about that new shiny object.
It’s not that you shouldn’t jump from one thing to the next. That’s how I started and tweaked Methodic Content. It’s a natural part of the learning process.
But you need to make sure you understand the implications of that switch. What are you stopping, what are you not going to do as well because of the new option, or what resources do you have to add to make it happen.
We’ll see where this new idea goes though.