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From What makes a good logo & what we can learn from Instagram. by Tobias van Schneider
But still, there is a difference between a good and a great logo. Generally these differences only exist when it comes to practicality and functionality, and this is where we can judge a logo purely on it’s execution.
From What makes a good logo & what we can learn from Instagram. by Tobias van Schneider
A good logo can exist at any time when there is a beloved brand behind it with meaning. Because ultimately, a logo is good the moment it does it’s job, which is serving as a visual mark representing what the brand stands for.
From What makes a good logo & what we can learn from Instagram. by Tobias van Schneider
…ed on your personal relationship with the object it is representing. So in case of Apple, you would have probably judged the logo based on the fact that you either love or hate the taste of Apples. Or the fact that Apples have little to do with a technology company. (at least to your knowledge)