Everything you need to know about skeleton screens
Bill Chung

Great in-depth article. But isn’t this already researched given Facebook, Google, Pinterest, and every other benchmark products use this method already? It’s giving a better feedback about what is being loaded. It also keeps the eye more busy therefore you approach it more patiently to it and peeking at what’s to come. It’s already a benchmark approach so I may be lost on what is being proven here.

Great case study though 👏