MetrixaHow to pick the best Attribution Model for your AdWords campaignsGoogle has recently announced an expanded beta testing of AdWords Attribution Modelling. While attribution modelling is a staple part of…1 min read·Nov 20, 2017----
MetrixaTutorial: How to Create Campaigns, Ad Sets & Ads with Metrixa AdManagerHow to Create Campaigns, Ad Sets & Ads with Metrixa AdManager1 min read·Mar 16, 2017----
MetrixaTutorial: How to Sign in and download Facebook Ad Campaigns with Metrixa AdManagerMetrixa AdManager helps marketers do more with their Facebook ad campaigns in less time. Check out this video tutorial to learn how to sign…1 min read·Mar 10, 2017----
MetrixaTutorial: How to Sign in and download Facebook Ad Campaigns with Metrixa AdManagerHow to Sign in and download Facebook Ad Campaigns with Metrixa AdManager1 min read·Mar 10, 2017----
MetrixaThe Single Best Anchor Text for SEO That No One Is Talking AboutDoing SEO for a high profile client like Marcus Lemonis will really make you question your SEO skills. Even though I had been doing SEO for…6 min read·Feb 6, 2017----
MetrixaFacebook Is Changing How it Ranks Stories in 2 Ways — Search Engine JournalFacebook is changing the way it ranks stories in the News Feed. The social network is adding and updating signals to its ranking algorithm.2 min read·Jan 31, 2017----
MetrixaUser Intent: It’s the Future of SEOIn recent years search engines have been optimized around users needs and their search experience. Google has evolved in rewarding content…7 min read·Jan 29, 2017----
MetrixaGoogle Rolls Out Real-World Test of Android Instant Apps in Search ResultsGoogle is finally starting to roll out a real-world test of Android Instant Apps, a technology the company announced almost one year ago at…2 min read·Jan 25, 2017----
MetrixaAttention search marketers: ALL keywords are branded keywords!Look, I get it. For the longest time, PPC marketers and SEOs alike have been segmenting brand campaigns and content (those with trademarks…7 min read·Jan 23, 2017----