Most of those people who hate funnels tend to have one thing in common: they don’t go for new leads. They go for existing customers — and they go for delighting them.
I know Design Thinking is much more than a workshop technique, although I do believe that this is how many people are implementing it. Haven given the world Design Thinking it must make Tim Brown cry inside to see the way many practiti…
We need to develop ever-broader capacities, taking an interdisciplinary, deeply collaborative approach.