… hire a UX Designer. If we have a Product Manager who does UX Design, let’s hire a Visual Designer. If we truly want to iterate and get to market faster, we need to focus on limiting our team size. Having too many moving pieces only slows us down. Limit the scope of the work and make more teams rather than adding on roles or people to one.
…ding of the business and commercial prospects get lost which means our product will fail. Likewise, UX needs an equal voice at the table where roadmaps are set, priorities for development are decided etc. There has to be a balance between what users want, what is commercially expedient and what can actually be developed in the time frames we have. Without that balance we don’t get the best thing out on the market fast enough — we fail.