Here’s your go-to shortlist of important industry information.

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Articles

February 2020 Manufacturing ISM® Report On Business®
Economic activity in the manufacturing sector grew in February, and the overall economy grew for the 130th consecutive month, say the nation’s supply executives in the latest Manufacturing ISM® Report On Business®.

First the Trade War, Now Coronavirus
IndustryWeek’s logistics experts share logistics workarounds to manage the disruption and keep your supply chain moving for the next 90 days.

The Human Equation
Toyota tried to fully automate its Tahara factory; today, the famous plant still employs plenty of workers.

Why Manufacturers Must Move Closer to the ‘Edge’
Manufacturers must adopt an “edge” mindset to bridge the gap between the customer and what the customer wants. …


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Find out how Lenny Stahl’s leadership philosophy changed his entire company.

Building a great company is a marathon, not a sprint. In TANK New Media’s podcast, Manufacturing Growth, Krista Ankenman and team tackle growth challenges. In this episode, Krista talks with Lenny Stahl from Dakota Storage Building about leadership in the manufacturing world.

Seeking to Understand, Not be Understood

About four years ago, a friend told Lenny about Michael Hyatt, so he started listening to Hyatt’s podcast. That’s when Lenny heard about international leadership (aka servant leadership) for the first time. Up until that point, the only leadership philosophy Lenny knew was tyrannical — a top-down, “my way or the highway” style. …


Anticipating Growth: Scaling a Company with the Right Vision, Resources, and Balance
Anticipating Growth: Scaling a Company with the Right Vision, Resources, and Balance

Jonathan Lavender talks about why and how Pack Leader USA grew over the last ten years.

Building a great company is a marathon, not a sprint. In TANK New Media’s podcast, Manufacturing Growth, Krista Ankenman and team tackle growth challenges. In this episode, Krista talks with Jonathan Lavender from Pack Leader USA about creating a clear vision, setting goals, finding the right resources, and maintaining a healthy work/life balance.

A Look at Pack Leader USA

While Pack Leader USA’s primary focus is creating stock modular labeling machines that meet the needs of their manufacturing customers. …


Maximizing Sales with Your Existing Sales Team
Maximizing Sales with Your Existing Sales Team

Utilize technology to automate sales processes and improve your sales team’s efficiency.

Building a great company is a marathon, not a sprint. In TANK New Media’s weekly podcast, Manufacturing Growth, Krista Ankenman and team tackle growth challenges. In this episode, Krista talks with David Appleby from HubSpot about technology that supports sales and strategies that utilize existing sales teams.

Maximize Sales and Get the Most Out of Your Existing Sales Team

For many companies, the first action that pops into mind to help increase sales and boost revenue is to throw more sales representatives on the team. …


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Consider these key things when creating your yearly marketing budget.

Building a great company is a marathon, not a sprint. In TANK New Media’s podcast, Manufacturing Growth, Krista Ankenman and team tackle growth challenges. In this episode, Krista talks about how to set up a marketing budget to meet the growth goals for your business.

This is the time of year when businesses are setting budgets for the upcoming year. So, let’s look at how to set a marketing budget and how to evaluate its ROI.

A marketing budget is a spending plan. It includes estimated amounts allocated to promoting branding, products, or services. Establishing a marketing budget is a critical part of developing a marketing plan. Knowing what you have to spend and tracking what you actually spent provides a better idea of costs and gives you a baseline for reporting purposes. Your marketing budget can include anything from promotional expenses like advertising and PR to staffing and office costs. …


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Your content should target your buyer personas and be helpful at every stage of the buyer’s journey.

Building a great company is a marathon, not a sprint. In TANK New Media’s podcast, Manufacturing Growth, Krista Ankenman and team tackle growth challenges. In this episode, Krista and Kristen talk about developing a practical and relevant content calendar that will help your business grow.

What is a content calendar?

A content calendar — also called an editorial calendar — is a documented plan that provides a bird’s eye view of all of your content for the year. You could use a traditional paper calendar, a software or SaaS platform, or a Google spreadsheet.

A content calendar exists to:

  • Keep your content marketing strategy organized and…


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Providing a great customer experience at every touchpoint throughout the buyer’s journey is critical.

Building a great company is a marathon, not a sprint. In TANK New Media’s weekly podcast, Manufacturing Growth, Krista Ankenman and team tackle growth challenges. In this episode, Krista and Talyor dive into the importance of providing a great customer experience at every touchpoint throughout the buyer’s journey.

Customer experience has become a marketing buzzword. …


Grease the Wheels: Embracing Pain Points to Eliminate Friction
Grease the Wheels: Embracing Pain Points to Eliminate Friction

Identifying and addressing friction points will help your business grow.

Building a great company is a marathon, not a sprint. In TANK New Media’s weekly podcast, Manufacturing Growth, Krista Ankenman and team tackle growth challenges. In this episode, Krista and Austin define friction, identify common business friction points, and discuss ways to eliminate them so your company can grow and scale.

Tackle one pain point at a time to remove inter-departmental and customer-facing friction points.

Friction is the resistance of motion between two moving objects. …

About

Manufacturing Growth Show

This podcast focuses on building repeatable and scalable systems that will drive your manufacturing business forward.

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