Published inMarketing & Growth Strategies for Manufacturers·Mar 11, 2020Short & Sweet: A Manufacturing Industry RoundupHere’s your go-to shortlist of important industry information. — Articles February 2020 Manufacturing ISM® Report On Business® Economic activity in the manufacturing sector grew in February, and the overall economy grew for the 130th consecutive month, say the nation’s supply executives in the latest Manufacturing ISM® Report On Business®. First the Trade War, Now Coronavirus IndustryWeek’s logistics experts share logistics workarounds…Manufacturing2 min readManufacturing2 min read
Published inMarketing & Growth Strategies for Manufacturers·Mar 5, 2020Leadership Insights for ManufacturersFind out how Lenny Stahl’s leadership philosophy changed his entire company. Building a great company is a marathon, not a sprint. In TANK New Media’s podcast, Manufacturing Growth, Krista Ankenman and team tackle growth challenges. In this episode, Krista talks with Lenny Stahl from Dakota Storage Building about leadership in the manufacturing world. Seeking to Understand, Not be Understood About four years ago, a friend told…Manufacturing6 min readManufacturing6 min read
Published inMarketing & Growth Strategies for Manufacturers·Feb 27, 2020Anticipating Growth: Scaling a Company with the Right Vision, Resources, and BalanceJonathan Lavender talks about why and how Pack Leader USA grew over the last ten years. Building a great company is a marathon, not a sprint. In TANK New Media’s podcast, Manufacturing Growth, Krista Ankenman and team tackle growth challenges. …Manufacturing6 min readManufacturing6 min read
Published inMarketing & Growth Strategies for Manufacturers·Jan 27, 2020Maximizing Sales with Your Existing Sales TeamUtilize technology to automate sales processes and improve your sales team’s efficiency. Building a great company is a marathon, not a sprint. In TANK New Media’s weekly podcast, Manufacturing Growth, Krista Ankenman and team tackle growth challenges. In this episode, Krista talks with David Appleby from HubSpot about technology that supports sales and strategies that utilize existing sales teams.Sales6 min readSales6 min read
Dec 20, 2019Setting a Marketing Budget to Meet Your Growth GoalsConsider these key things when creating your yearly marketing budget. Building a great company is a marathon, not a sprint. In TANK New Media’s podcast, Manufacturing Growth, Krista Ankenman and team tackle growth challenges. In this episode, Krista talks about how to set up a marketing budget to meet the growth goals for your business. This is the time…Business Budgeting7 min readBusiness Budgeting7 min read
Published inMarketing & Growth Strategies for Manufacturers·Dec 19, 2019Why EVERY Business Should Have a Content Plan + How to Create OneYour content should target your buyer personas and be helpful at every stage of the buyer’s journey. Building a great company is a marathon, not a sprint. In TANK New Media’s podcast, Manufacturing Growth, Krista Ankenman and team tackle growth challenges. In this episode, Krista and Kristen talk about developing a practical and relevant content calendar that will help your business grow. What is a content calendar?Content Marketing5 min readContent Marketing5 min read
Published inMarketing & Growth Strategies for Manufacturers·Nov 8, 2019Consider Every Customer Experience TouchpointProviding a great customer experience at every touchpoint throughout the buyer’s journey is critical. Building a great company is a marathon, not a sprint. In TANK New Media’s weekly podcast, Manufacturing Growth, Krista Ankenman and team tackle growth challenges. In this episode, Krista and Talyor dive into the importance of providing a great customer experience at every touchpoint throughout the buyer’s journey.Customer Experience5 min readCustomer Experience5 min read
Published inMarketing & Growth Strategies for Manufacturers·Oct 17, 2019Fix Pain Points to Eliminate Friction & Gain Traction in Your Manufacturing BusinessIdentifying and addressing friction points will help your business grow. Building a great company is a marathon, not a sprint. In TANK New Media’s weekly podcast, Manufacturing Growth, Krista Ankenman and team tackle growth challenges. …Manufacturing5 min readManufacturing5 min read
