5 Reasons Why Mfun Is Shaking Up The Gaming Industry In Southeast Asia

mfun-official
3 min readJul 26, 2018
Mfun — the largest ecosystem to reward users in Southeast Asia

Gone are the days when gamers are deemed as dead-beat delinquents. Instead, gaming has become something of a dream job, a career that earns you a living. And we’re talking a living that makes serious money.

According to gamesindustry.biz, a report indicated that the gaming industry, including the media environment surrounding this sector, has well earned revenues of $108.4bn in 2017, where mobile games come in top at $59.2bn, followed by PC at $33bn and consoles at $8.3bn.

The figures are warranted with tech advances such as live streaming capabilities on platform like video platform Twitch, and more immersive gaming tools as demonstrated by the rising reliance on VR tech for multi-sensory experiences.

The whole conglomerate of eSports has also steered the gaming industry to soaring heights. ESPN has released a report that a projected that 427 million people worldwide will be watching eSports. Elsewhere, hundreds of millions of YouTube viewers watch 144 billion minutes of gaming content every month, said Ryan Wyatt, the global head of gaming content at YouTube on CNN.

So what’s next for the gaming industry in Southeast Asia?

Lots. And Mfun, a blockchain rewards platform, is gearing to make an indent in this laser-shooting, magic-blinding and money-making industry.

Here are five reasons why:

1. Gaming developers get a better bang for their advertising dollar

It’s all about efficiency when it comes to Mfun. The platform cuts out the middlemen for a system where developers pay for the time users spend playing their games. There’ll be no more unguaranteed ad impressions, alongside the squandering of massive portions of the advertising budget to the huge commissions charged by ad networks.

2. Gamers are rewarded as well

What’s better than making money doing what you love? With Mfun, gamers can now be rewarded for their in-game efforts and earn Mfun tokens just by playing their favourite games. Not only can these tokens be used to purchase in-game items, they can also be exchanged for real-world gifts or, vouchers.

3. More revenue generated for local gaming developers

The gaming industry may be very saturated, where the bigger brands in the business have taken precedence over small time gaming developers. With Mfun’s focus on SEA, local game developers can also reap the benefits of getting the same amount of exposure as their counterparts that may be more established.

4. Right place, right time

The arrival of Mfun couldn’t have come at a better timing for PC, mobile gaming revenue in SEA is set to grow from US$2.2 billion to over US$4 billion between 2017 and 2018, according to Statista. Furthermore, the number of PC and mobile gamers in SEA is also projected to make a explosive increase to more than 400 million by 2021. With a healthy growing market, Mfun entering the picture is the smartest move for gamers, developers and investor who’d like to leverage on this unique opportunity.

5. 20 million gamers are set to come onboard

It’s not all talk and no walk at Mfun! With three of the largest game developers in Indonesia, namely: Agate Studio, Duniaku.net, and Yogrt, Mfun is primed to reach over 20 million gamers just like that. This way, when the value of Mfun tokens increases in value, so will the benefits reaped by the entire gaming ecosystem in SEA. Gamers generate more value from their gameplay and get encouraged to play more. This allows more developers to gain users and drive up in-game transactions. In short, gamers earn more, and developers get paid more. A classic win-win situation.

About Mfun

Mfun is building an ecosystem in Southeast Asia that rewards gamers for their time spent playing games, while, at the same time, helping game developers and publishers get better returns from their advertising spend.

It’s time for a gaming revolution. Will you join in?

Click here for more details about Mfun and remember to follow Mfun on Telegram and Twitter!

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