Marcelo Garcia CisnerosFormación digital en el mundo digitalOcho años atrás, la capacitación de los empleados generalmente significaba que alguien se paraba frente a un grupo de personas usando una…Feb 20, 2019Feb 20, 2019
Marcelo Garcia CisnerosThe Future of the Native Ad BusinessNative ads, or ads that are made to look like the content that surrounds them, are a growing business. Discussions surrounding native ads…Jul 18, 2016Jul 18, 2016
Marcelo Garcia CisnerosWhat Impact with Artificial Intelligence Have on the Ad Tech Landscape?Artificial Intelligence (AI) isn’t a new concept, but in the past few years its use in the business and technology world has grown…Jun 14, 20161Jun 14, 20161
Marcelo Garcia CisnerosThe Push for Digital Training in the Digital WorldFive years ago, employee trainings typically meant someone standing in front of a group of people using a PowerPoint presentation to teach…May 26, 2016May 26, 2016
Marcelo Garcia CisnerosWhat is Programmatic TV?The way TV advertisements work is rapidly changing with the implementation of programmatic TV. But what exactly is programmatic television…Apr 22, 2016Apr 22, 2016
Marcelo Garcia CisnerosCost-Per-Engagement? How Digital Advertising Models are ChangingWhen it comes to running digital ads, the vocabulary can be incredibly confusing. Years ago this world was simple: You ran ads by…Mar 17, 2016Mar 17, 2016
Marcelo Garcia CisnerosWhy is Everyone Talking about Native Ads?If you work in or around technology, then most likely you’ve heard talk of native advertising. There are people rating against it, some…Feb 18, 2016Feb 18, 2016
Marcelo Garcia CisnerosHow ‘Header Bidding’ Might Topple Google’s Hold on Advertising TechnologyAlmost a decade ago Google acquired DoubleClick for a whopping $3.1 billion and cemented itself at the top of the advertising technology…Jan 20, 2016Jan 20, 2016
Marcelo Garcia CisnerosEverything you Need to Know about Private Marketplaces (PMPs)Private Marketplaces (PMPs) is a common buzzword in advertising that can cause confusion for some. In order to be able to explain this…Dec 21, 2015Dec 21, 2015
Marcelo Garcia CisnerosHow Virtual Reality is Changing the Marketing and Advertising GameWhen we think about Virtual Reality (VR), we tend to think of video games with a huge helmet that covers our entire face and head in order…Dec 1, 2015Dec 1, 2015