Marcelo Garcia Cisneros

512 Followers

Formación digital en el mundo digital

Ocho años atrás, la capacitación de los empleados generalmente significaba que alguien se paraba frente a un grupo de personas usando una…

Feb 20, 2019

Marcelo Garcia Cisneros

The Future of the Native Ad Business

Native ads, or ads that are made to look like the content that surrounds them, are a growing business. Discussions surrounding native ads…

Jul 18, 2016

Jul 18, 2016

Marcelo Garcia Cisneros

What Impact with Artificial Intelligence Have on the Ad Tech Landscape?

Artificial Intelligence (AI) isn’t a new concept, but in the past few years its use in the business and technology world has grown…

Jun 14, 2016

What Impact with Artificial Intelligence Have on the Ad Tech Landscape?

Jun 14, 2016

Marcelo Garcia Cisneros

The Push for Digital Training in the Digital World

Five years ago, employee trainings typically meant someone standing in front of a group of people using a PowerPoint presentation to teach…

May 26, 2016

Marcelo Garcia Cisneros

What is Programmatic TV?

The way TV advertisements work is rapidly changing with the implementation of programmatic TV. But what exactly is programmatic television…

Apr 22, 2016

Apr 22, 2016

Marcelo Garcia Cisneros

Cost-Per-Engagement? How Digital Advertising Models are Changing

When it comes to running digital ads, the vocabulary can be incredibly confusing. Years ago this world was simple: You ran ads by…

Mar 17, 2016

Cost-Per-Engagement? How Digital Advertising Models are Changing

Mar 17, 2016

Marcelo Garcia Cisneros

Why is Everyone Talking about Native Ads?

If you work in or around technology, then most likely you’ve heard talk of native advertising. There are people rating against it, some…

Feb 18, 2016

Why is Everyone Talking about Native Ads?

Feb 18, 2016

Marcelo Garcia Cisneros

How ‘Header Bidding’ Might Topple Google’s Hold on Advertising Technology

Almost a decade ago Google acquired DoubleClick for a whopping $3.1 billion and cemented itself at the top of the advertising technology…

Jan 20, 2016

How ‘Header Bidding’ Might Topple Google’s Hold on Advertising Technology

Jan 20, 2016

Marcelo Garcia Cisneros

Everything you Need to Know about Private Marketplaces (PMPs)

Private Marketplaces (PMPs) is a common buzzword in advertising that can cause confusion for some. In order to be able to explain this…

Dec 21, 2015

Everything you Need to Know about Private Marketplaces (PMPs)

Dec 21, 2015

Marcelo Garcia Cisneros

How Virtual Reality is Changing the Marketing and Advertising Game

When we think about Virtual Reality (VR), we tend to think of video games with a huge helmet that covers our entire face and head in order…

Dec 1, 2015

How Virtual Reality is Changing the Marketing and Advertising Game

Dec 1, 2015