Molly GertenbachinBootcampImproving a Banking App’s Direct Deposit Experience Through DataUsability testing and 1–1 interviews are often heralded as the ultimate source of insights, but powerful information can be drawn from…May 3, 2023May 3, 2023
Molly GertenbachA Static User Persona is a Bad User PersonaWhat a User Persona Typically Is:Apr 28, 2022Apr 28, 2022
Molly GertenbachFive Reasons Customers ConvertPeople like to think they are in control of their actions. However, decision-making is influenced by two parts — external and internal…Apr 28, 2022Apr 28, 2022