Mark Gibson – Medium

Mark Gibson

Published in
The Next Us

Linking Marketing and Sales starts with having a clear model. Or two.

B2B firms face an unresolved tension between the need for a unified GTM strategy and the reality that Marketing & Sales are very different.

Jan 18, 2019

Linking Marketing and Sales starts with having a clear model. Or two.

Jan 18, 2019

Published in
The Next Us

Corporate strategy and board optimization

For years, I’ve been building out a framework about connecting business, brand, and marketing strategy. Today I add a fourth element.

Apr 5, 2018

Corporate strategy and board optimization

Apr 5, 2018

Published in
The Next Us

Brand marketing vs. performance marketing

How to balance brand and performance marketing across the entire funnel

Mar 29, 2018

Mar 29, 2018

Published in
The Next Us

What is positioning?

Positioning is important for every organization. Yet there is no consensus on what the term means.

Mar 28, 2018

What is positioning?

Mar 28, 2018

Published in
The Next Us

Becoming #1

Why every brand communicates as if they are #1 in their respective space

Sep 14, 2017

Becoming #1

Sep 14, 2017

The future of consulting

With a look at its recent and distant past as well

Nov 18, 2014

The future of consulting

Nov 18, 2014

Published in
The Next Us

Beyond average thinking

Cultivating better data sense

Oct 2, 2014

Oct 2, 2014

What is marketing?

Marketing = communication

Oct 1, 2014

What is marketing?

Oct 1, 2014

Published in
The Next Us

What is brand?

Brand = relationships

Sep 10, 2014

Sep 10, 2014

Published in
The Next Us

Climb the ladder

Whenever we learn a new skill, we always go through four steps.

Sep 5, 2014

Sep 5, 2014

Mark Gibson

Mark Gibson

Strategist, executive coach, and consulting CMO for visionary organizations. Amateur singer. Founder of The Next Us.

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