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David Gil speaks with Tyler Cowen (@TylerCowen). He is a Professor of Economics at George Mason University, the Chairman and Director of the Mercatus Center, a best-selling author, and co-author of the popular blog Marginal Revolution.
They discuss many things, including how one should think about the future, whether or not privacy is a fundamental human right, how to balance wealth redistribution with economic growth, what Trump has done right in Tyler’s view, how much time should be spent learning vs doing, and much more.
They discuss many things, including how one should think about the future, whether or…
Media companies are in a state of chaos as they frantically try to figure out how to stay alive and thrive in a digital age.
YouTube announced yesterday that they’re going to shift their focus back to being an ad-supported platform and will greatly reduce their spending on original premium content. The YouTube Premium service is $12/month and offers and ad free YouTube experience along with access to their Premium shows and movies that mostly feature YouTube stars.
This news came out as I was writing this article discussing where the future of online media is heading. I think it served to further prove my thesis. That thesis…
The mediocre have been exposed and they’re dying off quickly.
Companies that succeed in a digital world are either using new technologies to provide incredibly low priced and convenient solutions, the Amazon and Walmart model. Or, they are creating a highly personalized experience that builds an actual connection with the customer.
In almost every category we’re seeing a divergence of companies to one end of the spectrum or the other. You’re seeing this in travel for example: with the rise of AirBnB many people who are looking for purely the most economical way…
Even Jeff Bezos isn’t immune.
An Eagle was soaring through the air when suddenly it heard the whizz of an Arrow, and felt itself wounded to death. Slowly it fluttered down to the earth, with its life-blood pouring out of it. Looking down upon the Arrow with which it had been pierced, it found that the shaft of the Arrow had been feathered with one of its own plumes. “Alas!” it cried, as it died.
“We often give our enemies the means for our own destruction.”
The Eagle and the Arrow, Aesop (~560 BCE)
A word on Amazon’s HQ2 debacle. In a time of increasing…
What Amazon is up to, and how marketers can stay ahead of the curve.
Amazon is already on track to sell $4.6 billion worth of ads this year, and that number is growing quickly, up from $2.2 billion a year ago.
That number however is nothing compared to Google and Facebook who will do close to $100 billion combined in ad revenue this year. Nevertheless, Amazon has tremendous growth potential because of three key factors.
The first is their main source of ad revenue which will continue to grow which is Amazon Sponsored Products. This is their…
How to differentiate yourself when you and your competitors sell the same product.
What happens when the consumer demand for a new trend or technology explodes? Often there are many competitors all jockeying for market share of a quickly growing industry, but in the end very few, possibly only one of those companies will survive. What differentiates a winner from a loser when they sell the same thing? …
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David Gil speaks with Amanda Greenberg (@AKGreenberg), the co-founder and CEO of Balloonr. Balloonr is a new breakout SaaS company that enables idea meritocracies within organizations.
They discuss many things, including tips for raising money, how to handle the pressure from VCs, how to go about starting a software company when you come from a non-technical background, how Amanda’s been able to land Fortune 500 clients and how she thinks about the balance between adding new features and while keeping a product simple and easy to use. …
Quality and quantity are the only two metrics that matter in life and the same goes for marketing.
This chart that compares a marketing platform’s quality of clicks (Conversion Rate) to the quantity of clicks your money can buy (Cost per Click). If you’re one of these platforms, the best place to be is in the upper-left quadrant, and conversely the bottom right is where you absolutely don’t want to be. The further ‘up and to the left’ you are on this chart, the better bang-for-your-buck you can offer as an ad platform.
Let’s take a look at each ad platform…
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David Gil speaks with Travis Walker (@dontminedotcom), the co-founder and CMO of ARK. ARK is arguably one of the most ambitious tech projects being worked on currently. …
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David Gil sits down with Petko Petkov (@petkodp), a lead developer at Jelurida/Nxt/Ardor. They discuss the power of “Blockchain for Business,” the biggest challenges facing crypto as a whole, and why Petko believes that using “Child Chains” is the best solution for scaling blockchain networks. If you want to learn about the state of crypto right now and where it’s heading this episode is a must listen!
Time Stamps:
(1:27) — Petko’s background and what led him to work at Jelurida full-time.
(3:17) — What is Jelurida, and what are the Nxt & Ardor projects?
(9:10) — How Petko…
MGR Agency
We’re a full service marketing agency. This is our blog where we hope give back some value via insights we have gained over the years.
