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Scott Forde

How to Properly Measure Audience Engagement

In today’s fast-paced and dynamic media landscape, measuring audience engagement is more important than ever. With the expansion of digital…

3 min readJul 27, 2023

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How to Properly Measure Audience Engagement

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Scott Forde

Using Effective Email Marketing to Acquire Business Leads

Email marketing has been a powerful tool used to generate business leads for a long time. In today’s digital world, it’s even more…

4 min readMay 19, 2023

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Using Effective Email Marketing to Acquire Business Leads

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Scott Forde

What is Influencer Marketing?

Influencer marketing has become an increasingly popular buzzword in the digital world. You may hear the term popping up in articles and…

4 min readMay 12, 2023

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What is Influencer Marketing?

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Scott Forde

The Best Digital Marketing Tools for Your Business in 2023

As businesses increasingly rely on digital marketing to survive and thrive, it’s more important than ever to have access to the right…

5 min readApr 24, 2023

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The Best Digital Marketing Tools for Your Business in 2023

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Scott Forde

Investigating the Effectiveness of B2B Marketing on TikTok

While it’s widely known that the social media app TikTok has skyrocketed in popularity over the last few years, many businesses are still…

5 min readApr 14, 2023

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Investigating the Effectiveness of B2B Marketing on TikTok

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Scott Forde

The Importance of Keyword Optimization in SEO

As a part of a digital marketing agency, you understand the importance of having a strong online presence in today’s digital world. This…

4 min readMar 20, 2023

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The Importance of Keyword Optimization in SEO

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Scott Forde

5 Reasons Why It’s Important to Perform SEO Audits

An SEO audit is one of the most important aspects of your overall digital marketing strategy, and it should never be overlooked. An SEO…

4 min readFeb 8, 2023

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5 Reasons Why It’s Important to Perform SEO Audits

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Scott Forde

Scott Forde

Over 30 years of marketing experience, including building 6 companies, with strong focus on ROI. Visit us at https://www.activewebgroup.com

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