THE NUANCE

Those Bizarre Kindle Ads Are a Preview of Our AI-Infested Future

Fake books are just the beginning, but I see some upside.

Markham Heid
5 min readJun 13, 2024

--

Not a real book.

Last night when I opened my Kindle, I was treated to an ad for a book called Unlocking the Power of Mindfulness. (See above photo.)

So far, so normal.

Then I noticed that the book was written by “Whuk Sinte and Japey Addenrnn.” OK, lots of people (including me) have unconventional names. Maybe they’re . . . Norwegian?

The cover was a confused hodgepodge of inspirational imagery. There was a flower, a lightbulb, and a person climbing (or at least zombie-arming toward) a mountain. There was a second mountain, this one sans climber. Redundant and silly, but not a glaring red flag.

It was the blurb scrawled in small font across the top of the cover that gave the game away: “Inspiring the power of ginoffunents with erling growth e nnddfullness and bocking oreies S . . .”

Not only were half of the words gobbledygook, but their letters were bent and combined to form unrecognizable glyphs.

This was at least the third time I’d seen this particular ad, and it’s just the latest in a months-long parade of Kindle book advertisements that make absolutely no…

--

--

Markham Heid

I’m a frequent contributor at TIME, the New York Times, and other media orgs. I write mostly about health and science. I like long walks and the Grateful Dead.