Many of the most vapid and weak talks I have seen went something like this:
(A) Opening joke
(B) Speaker bio
(c) Intro to topic
(d) Agenda slide
(e) Mumble something about best practice
All I really care about is e.
It’s gotten so bad that if I am organizing a conference, and someone’s outline looks more than a bit like this, I am pre-disposed against the talk, but try to ask for a more detailed outline.
Years ago someone submitted a proposal to me to write a paper on perils and pitfalls of agile security, as part of a collection. The proposal didn’t really say anything (no “content”) so I asked her for an outline. The outline she turned in had four bullet points — intro, some perils, some pitfalls, and a conclusion.
Packaging can hide an absence of substance.
My advice: first figure out what you are going to say — then package it. If you have to, just do a brain dump on medium, and figure out what to do with it next.
Not that I’ve ever … hey!