Business First, Beauty SecondBalm Dotcom: the chapstick that’s more than a chapstick —Product DifferentiationWhen I started writing on this blog, I started off by talking about the origin of Glossier, when they developed four products: The Soothing…Oct 16, 2022Oct 16, 2022
Business First, Beauty SecondGlossier: Leaders in skincare and makeup, but not cost — Cost leadershipGlossier is known for being a leader in the makeup/skincare industry for a number of reasons. It was the first company to advertise via…Oct 13, 2022Oct 13, 2022
Business First, Beauty SecondAll that’s millennial pink is gold (or is it?)Point of View: You open you door and there sits a simple white box with fancily designed tape on the edge, practically begging for you to…Oct 12, 2022Oct 12, 2022
Business First, Beauty SecondSo Glossier is good, but how could they become great? pt.2 — Evaluating Environmental OpportunitiesIn job interviews, they tell you to always share your weakness framed as a secret strength. So if you typically struggle with…Sep 18, 2022Sep 18, 2022
Business First, Beauty SecondSo Glossier is good , but how could they become great? — Evaluating Environmental ThreatsWhile Glossier has gained a ton of traction through social media and word of mouth, when you search for “top beauty/makeup companies in…Sep 12, 2022Sep 12, 2022
Business First, Beauty SecondHow a blog turned into a $12 chapstick that everybody wants — How Glossier grew their Competitive…In 2010, Emily Weiss, a beauty stylist for Vogue, W Magazine, and Ralph Lauren decided to create her first beauty blog called Into the…Sep 10, 2022Sep 10, 2022
