Published inDitch the GrindSuper Bowl Advertising Wrap-UpWeird, whacky and only one or two wonderfulFeb 16, 2024Feb 16, 2024
Published inBetter MarketingWho is FidanTok and why is she an Unexpected Masterclass in Personal Branding?Creators take notesDec 23, 2022A response icon2Dec 23, 2022A response icon2
Published inEntrepreneurship HandbookShould You Accept a Job Offer When You’re an Entrepreneur? I did — And I Regret ItIt’s easy to be complacent and think the grass may be greener elsewhereOct 7, 2022A response icon6Oct 7, 2022A response icon6
Published inBetter MarketingMy Biggest Marketing MistakeTargeting a wider audience seemed like the right move, but it turned out to be a costly mistake. Here’s why.Jul 21, 2022Jul 21, 2022
Published inBetter MarketingHow To Harness Cognitive Biases to Create More Effective MarketingThe psychology of marketingJun 23, 2022Jun 23, 2022
Published inEntrepreneurship HandbookA Step-by-Step Guide to Ensure Your Marketing Efforts Aren’t WastedIf you aren’t seeing results, it’s worth revisiting your marketing foundationsMay 24, 2022May 24, 2022
Published inThe StartupControversial Opinion: The Number of Instagram Followers Does Actually MatterWhy growing your audience is not a vanity metric.Sep 18, 2021A response icon3Sep 18, 2021A response icon3
Published inBetter MarketingHere’s What the Celebrity CEOs and Online Business Gurus Don’t Want you to KnowGetting real on the outrageous promises and false claims of the online business “gurus”Aug 25, 2021A response icon10Aug 25, 2021A response icon10
Published inEntrepreneurship HandbookThe Tough Love You Need to Hear When Marketing Your StartupDelivered with a warm hug, for my fellow female-founded startups.Jul 2, 2021A response icon3Jul 2, 2021A response icon3
Published inBetter MarketingThe Best Marketing Campaigns of COVID-19Limitation drove innovation during the coronavirus pandemicMar 24, 2021A response icon2Mar 24, 2021A response icon2