Mia Fileman – Medium

Mia Fileman

Mia Fileman
in
Ditch the Grind

Super Bowl Advertising Wrap-Up

Weird, whacky and only one or two wonderful

4 min readFeb 16, 2024

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Talkin like Walkin commercial for the 2024 Super Bowl

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Mia Fileman
in
Better Marketing

Who is FidanTok and why is she an Unexpected Masterclass in Personal Branding?

Creators take notes

5 min readDec 23, 2022

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Superman LEGO mini fugure in the clouds

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Mia Fileman
in
Entrepreneurship Handbook

Should You Accept a Job Offer When You’re an Entrepreneur? I did — And I Regret It

It’s easy to be complacent and think the grass may be greener elsewhere

5 min readOct 7, 2022

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The crowd at night at a music festival

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Mia Fileman
in
Better Marketing

My Biggest Marketing Mistake

Targeting a wider audience seemed like the right move, but it turned out to be a costly mistake. Here’s why.

5 min readJul 21, 2022

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Women laying on the sand with black book covering her face

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Mia Fileman
in
Better Marketing

How To Harness Cognitive Biases to Create More Effective Marketing

The psychology of marketing

7 min readJun 23, 2022

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Illustration of woman with book

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Mia Fileman
in
Entrepreneurship Handbook

A Step-by-Step Guide to Ensure Your Marketing Efforts Aren’t Wasted

If you aren’t seeing results, it’s worth revisiting your marketing foundations

6 min readMay 24, 2022

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Pink tile with text ‘this side up”

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Mia Fileman
in
The Startup

Controversial Opinion: The Number of Instagram Followers Does Actually Matter

Why growing your audience is not a vanity metric.

4 min readSep 18, 2021

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A flatlay of an Iphone, notebook and earphones.

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Mia Fileman
in
Better Marketing

Here’s What the Celebrity CEOs and Online Business Gurus Don’t Want you to Know

Getting real on the outrageous promises and false claims of the online business “gurus”

5 min readAug 25, 2021

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Young man on balcony while talking on the phone

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Mia Fileman
in
Entrepreneurship Handbook

The Tough Love You Need to Hear When Marketing Your Startup

Delivered with a warm hug, for my fellow female-founded startups.

5 min readJul 2, 2021

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A photo of Mia Fileman leaning back on a couch with a laptop.

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Mia Fileman
in
Better Marketing

The Best Marketing Campaigns of COVID-19

Limitation drove innovation during the coronavirus pandemic

5 min readMar 24, 2021

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A montage of Olympic athletes celebrating victory

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Mia Fileman

Mia Fileman

Award winning marketing strategist. Training and mentoring for women in marketing. Take my campaign quiz: www.campaigndelmar.com/quiz

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